E-commerce · Retail · Consumer brands
Fractional legal counsel for consumer brands
Experienced legal support for e-commerce, retail, and consumer businesses — without the cost of a full-time hire.
Legal expertise that grows with your brand
Marketing campaigns launch weekly, partnerships form overnight, and regulations shift constantly.
We provide fractional legal support to e-commerce, retail, and consumer-adjacent brands, giving you access to experienced counsel who understands your industry.
Whether you need ongoing support a few days a month or focused help on a specific matter, you get senior-level legal guidance scaled to your business — and your budget.
Practical, business-minded legal counsel when you need it.
Embedded counsel, not outside observer
We don’t work at arm’s length. We embed directly into your workflows, sitting in on planning calls and working alongside the teams and stakeholders across your business.
The result is legal support that keeps pace with your business and helps cross-functional teams move forward with confidence.
Our services fall into the below areas:
Legal Compliance
Marketing, Advertising & Product
- SMS, email, and direct mail
- Promotions, events, and loyalty programs
- Giveaways and sweepstakes
- Comparative advertising
- FTC Endorsement Guidelines
- Product claims advisory
- Use of trademarks and copyrights
Privacy & Site Policies
- Data privacy State, federal, and international
- Site policies Returns, EU right of withdrawal, and related customer-facing terms
Contract Review & Drafting
Core Commercial
- Terms of Service
- Services Agreements
- Non-Disclosure and Confidentiality Agreements
Retail & Supply Chain
- Retailer Agreements
- Seller Manuals and Policies
- Distributor Agreements
- Manufacturing and Supplier Agreements
Marketing, Talent & Partnerships
- Influencer and Affiliate Agreements
- Talent Agreements Celebrity, SAG-AFTRA performers, and athletes
- Production Agreements Models, photographers, videographers, cast and crew, location
- Brand Partnership and Collaboration Agreements
- Sponsorship Agreements
Technology, Data & IP
- SaaS and Technology Agreements
- Data Processing Agreements
- IP Licensing Agreements
Website & Customer-Facing
- Terms of Use
- Privacy Policies
Ready to add legal to your team?
Tell us about your business and what you’re working on — we’ll follow up to discuss how fractional counsel can fit your needs.